Boiled Eggs and Jumping Fishes

At first glance, human values seem to be pretty universal. After all, most people agree that it’s not a good idea to make a habit of killing people. Stealing is not to be encouraged either. And if you asked people from different backgrounds and cultures to say what was most important to them, most of them would mention family. In the same way, they would probably all mention hospitality, politeness and kindness as important human qualities.

However, when we start going into detail, differences arise – between individuals and, more importantly, between cultures and societies. Read more about these differences on page 289.

Why are jumping fishes mentioned in the text? Why are jumping fishes mentioned in the text?

Video: Cross-cultural communication

Pellegrino Riccardi, a cross-cultural expert, shares his personal and professional experience about how different cultures can successfully coexist.